

I am a data-driven marketing professional with hands-on experience in global brand campaigns, sell-out analysis, and cross-market coordination across European and APAC markets. I like living where the numbers meet the creative: reading a sell-out report in the morning, shaping a CRM journey by the afternoon.
My background spans brand, CRM and e-commerce for teams like Royal Canin, Henkel and Ubisoft, plus award-winning innovation projects with LVMH and L'Oréal. Currently finishing my Master in Management on academic exchange in Seoul.
Written during my exchange year in Seoul, this study digs into how cultural narrative shapes the way French Gen-Z reads quality in Korean beauty, and what that means for brands building trust across borders.
Open to Marketing roles in brand, CRM and e-commerce across Europe. Let's talk!